As an accountant, it’s important to stay ahead of the curve and provide your clients with the latest and greatest in accountancy services.
With the ever-changing business landscape, introducing new systems could prove integral to reaching your goals, getting more clients, and growing your company.
But when is it the right time to introduce a new service? In this article, we’ll look at the reasons a new accounting service could be vital to securing your business’s future.
Are you meeting your client’s needs?
Have you noticed you’re not meeting the needs of your clients? Are they asking for something you don’t offer yet?
It’s hard to look objectively at your business sometimes, but it helps to review your feedback from clients and analyse your position.
Feedback could be seen through an increase in client complaints, a decrease in business, or even a lack of interest in your current services.
You should be monitoring your services constantly and judging what is or isn’t working well.
Look for gaps in the market
When was the last time you conducted thorough market research? It’s a vital task for any business, not least for an accountant.
Spotting a gap in the market can be as simple as gut instinct, but when you do spot it, you could be onto something great.
If you can identify a service that isn’t available elsewhere for a particular niche, or that no one else is providing in the way you can, this could prove vital for securing new clients.
Conversely, you might notice that many of your competitors offer a service you do not currently offer. For instance, if few of your competitors are offering a specialist service like payroll for your target clients, it may be time to consider adding it to your portfolio.
Technology is changing
Technological advancements can also be a factor in introducing new accountancy services.
Cloud-based, automated software isn’t a nice-to-have anymore – it’s something your clients expect, allowing them to maintain an up-to-date view of their finances at any time.
Implementing this technology not only benefits your clients, but also streamlines all your business operations, making your work faster and more efficient, and freeing up your time to offer those additional services.
Embracing technology is the only way to really protect your business in the future, so the sooner you do it, the better.
Do proper research
It’s essential to thoroughly research and evaluate any new accountancy service before introducing it to your clients.
Consider the potential impact on your business, including any additional resources you might require, and weigh this against the possible benefits.
Consult with your team and trusted industry experts to get a well-rounded perspective before deciding.
In conclusion, introducing new accountancy services can benefit your business and clients.
However, it’s crucial to assess the timing and potential impact carefully before making any changes.
Staying up to date with the latest trends and technologies in the industry can help you keep ahead of the competition and provide the best possible services to your clients.