Listening, Learning, and Leading: How Amrat Parshotam Built an Award-Winning Practice with Heart 

When you first speak to Amrat Parshotam, founder of ATP Accountants and double winner at the 2025 AVN Awards, one thing becomes immediately clear- this is not your average accountant. Grounded, empathetic, and deeply committed to his clients’ success, Amrat has built a practice that thrives not on numbers alone, but on relationships, trust, and genuine listening.

From Inspiration to Purpose

Amrat’s journey into accounting began close to home.

“My family and a lot of my friends ran businesses when I was growing up,” he recalls. “I remember them moaning about the lack of help and a lack of a sounding board to improve their business. That was the inspiration; to help them achieve their potential.”

That desire to help rather than simply calculate became the foundation of his approach to business.

The Power of Listening

When asked what sets ATP Accountants apart, Amrat doesn’t hesitate:

“Simply the word is listening; and not listening to respond, but listening to understand.”

It’s a deceptively simple philosophy, but one that has guided every interaction with his clients. By asking the right questions and viewing every situation through the client’s perspective, Amrat has built relationships that go far beyond compliance.

Lessons from Mentorship

Amrat credits much of his growth to mentorship and continuous learning. Coaches like Andrew Miller of AVN and Patrick McLoughlin of Perfect Clients helped him refine both his business and his mindset.

“Andrew opened my eyes to all the possible ways I can help clients beyond compliance,” he says. “Patrick helped me focus on the clients who benefit the most from working with me and to develop and market my programme effectively.”

That learning process, he says, is at the heart of why he’s now an AVN Business Advisory Award and Practice Differentiation Award winner.

“There hasn’t been a single factor behind the awards; it’s learning how to look at everything I do through the eyes of my ideal client.”

From Chasing Money to Choosing Clients

Like many entrepreneurs, Amrat’s early years in practice were driven by necessity.

“When you start the business, you work with anybody and everybody because you’re chasing money,” he admits. “But what I’ve learned is that you don’t need to chase money; you need to chase the perfect client for you.”

That shift, he says, was transformative. It gave him the confidence to turn clients away – one of the hardest, but most liberating, things an accountant can learn to do.

Capium and the Confidence to Focus

Technology has played a quiet but crucial role in Amrat’s success. After some initial scepticism, a chance encounter at Accountex London led him to discover Capium, the cloud accounting suite that has now become central to ATP’s operations.

“I used to run three different systems for different functions,” he explains. “Capium brought it all together; it saved me one to two hours a day and a lot of money.”

That extra time gave him space to do what he does best: connect with clients.

“It meant I could pick up the phone and ask, ‘How are you doing?’ – and that simple call would often open up conversations that changed everything.”

Amrat’s success, he insists, is as much about connection as it is about compliance.

“Accounting is simple; but it’s about using that simplicity to create meaningful impact.”

The Measure of Success

For Amrat, success is not about turnover or awards – though he’s collected a few of those recently. It’s about impact.

“Success is based on the number of lives I can positively impact by helping them get off the tools,” he says. “The more people I can help, the better I feel, and the better they feel.”